Description
We are working alongside our client in the fragrance sector based in New Jersey to hire a Marketing Manager
Who we are
We are a dynamic recruitment and executive search agency that has evolved since our first establishment in 2012. We work with several high-profile clients, startups, and SMEs globally to help them source and retain top-tier talent.
The client
Our client is a new force in the US fragrance industry growing rapidly. Our client creates and manufactures fragrances for a wide range of customers across CPG Brands, fine fragrances, and cosmetics.
Location: New Jersey
Requirements\Qualifications
- Bachelor’s degree in business, marketing, communication, or related field.
- marketing experience, preferably within the fragrance, beauty, personal care, or related industry.
- Experience working with B2B sales teams and customers.
- Proficient at gathering market data, market insights, and desk research.
- Proficient at distilling research into useable business and trend information.
- Hands-on management of trafficking marketing projects.
- Maintaining monthly and annual marketing budgets.
Role & Responsibilities
The Role
Our client is looking to hire a creative, self-starter, data-driven marketing manager to support the company’s growth strategies.
Responsibilities
- Provide creative content and marketing concepts to support the sale of products to customers.
- Proactively initiate the marketing calendar - driving deadlines, timetable, and milestone adherence.
- Liaison with sales and product development to enhance project briefs and marketing deliverables.
- Research product trends to create and deliver presentations for customers.
- Conduct competitor analysis to identify trends and opportunities for differentiation.
- Lead company’s understanding of emerging tools in marketing, digital communications, and social media.
- Help maintain a strong digital presence, including listings, keywords, images, ad copy, and organic search.
- Monitor the performance of marketing campaigns, providing recommendations for improvement.
- Maintain knowledge of industry practices, category, and shopper insights into actionable ideas
- Develop and curate engaging content in the brand voice for social media, website, and blog posts.
- Support the gathering of customer feedback via regular NPS scoring and improvement.
- Travel with sales to customers, and attend industry functions and trade shows as needed.
- Coordinate regular marketing project meetings and maintain marketing workflow.
- Assist with marketing administration such as budget tracking and project tracking.
- Coordinate membership and sponsorship of industry organisations and industry events.
