Description
Client Description:
Mackinnon Bruce International is exclusively partnered with a global Mid-Sized Scandinavian MedTech / Diagnostics company in the IVF & Fertility field.
Who we are
We are a dynamic recruitment agency that has evolved since our first establishment in 2012. We work with several high-profile clients globally to help them source and retain top-tier talent.
The Role:
As the Global Marketing Manager Digital Solutions, you will be responsible for driving the commercial success of the digital products globally. You will develop and execute downstream marketing strategies for product adoption and growth throughout the product lifecycle. Reporting into the Vice President Global Marketing and working closely with the Global Marketing team, Product Management and Regional Marketing teams, you will lead the overall design and execution of strong marketing programs that align the overall business objectives.
Key Responsibilities:
- Develop and communicate a clear, visionary marketing strategy that aligns with the business and the digital solution portfolio long-term business objectives.
- Drive global growth of the digital products and other related digital products within the IVF segment.
- Develop target-specific product positioning, value proposition, assertive key messaging, to differentiate the digital portfolio in the market.
- Work closely with product management team to bring voice of customer and voice of market into the solution roadmaps.
- Understand the competitive market, trends, opportunities, and threats, through ongoing market research and continuous collaboration with global advisory board and/or opinion leaders.
- Understanding the target group needs, identifying barriers to adoption per respective market regions which will shape optimal marketing strategies.
- Lead the go-to-market/ commercialization plan and execution of global product launches in coordination with Product Manager and regional teams.
- Analyse and optimize the customer journey and ensure strong marketing mix throughout the journey.
Who We’re Looking For:
- Experienced marketer with minimum 10 years of work experience in regional or global marketing roles
- Strong experience within marketing and brand management, preferably within Medical Device sector
- Outstanding communication and interpersonal skills, with the ability to effectively engage with internal and external stakeholders at all levels. Particularly effective communication skills in English, both verbally and in writing
- Strong leadership and project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
- Flexibility to travel to Market Regions and customers approx. 15-20 days annually.
